From City News Service
LOS ANGELES — A local lawmaker has announced a proposal to create California license plates honoring the lowrider culture with proceeds funding community programs.
The proposal, Assembly Bill 2541, was introduced by Assemblyman Mark González, D-Los Angeles.
Under the measure, funds generated from the sale of the plates would be directed to programs and nonprofit organizations supporting lowrider culture across the state.
“As California once again looks to uplift our lowrider community, we must center ourselves and remind each other what lowriding is truly about,” González said in a statement. “It’s never been just about the cars, it’s about culture, pride, and making the invisible visible.”
Supporters said the bill is aimed at recognizing the historical significance of lowriding, which originated in California decades ago as a form of artistic and social expression, particularly within Latino communities.
Cars are often customized as a symbol of cultural expression, painted in vibrant colors, lined with geometric patterns, and displaying religious symbols, Gonzalez said. As they cruise the streets, their vehicles tell a story of perseverance, resistance, and freedom as a reminder that Latino heritage is American heritage.
“Low riders are an important expression of culture, values, and creativity,” said state Sen. Susan Rubio, D-West Covina. “We should not shrink our culture or our identity. This bill is crucial for preserving this art form, along with highlighting the impactful contributions and initiatives occurring within our communities.”
The effort follows a 2024 state law that legalized lowriding after years of restrictions and local anti-cruising ordinances that advocates said disproportionately targeted the community.
Backers of the bill said the license plate program would provide a dedicated funding stream to preserve the tradition and support future generations.
“Lowriding is storytelling on wheels, honoring generations of heritage, resilience, and creativity rooted in our communities,” Gonzalez said. “And just like a lowrider, this specialized license plate is more than a visual statement; it’s an investment back into the people, ensuring that our culture continues to thrive and be celebrated for generations to come.
The measure must clear additional legislative steps before it can be sent to the governor for consideration.
