giving back

Giving Back on a Grand Scale

Esports fans are known for their passion. We’ve seen mainstream consumer brands closing major sponsorship deals in 2019 precisely because audiences are motivated to do things (like buy products) if they are connected thoughtfully to esports. In 2019, esports team organizations started to wield their tremendous influence to support humanity at large in new ways, not just improve their bottom line.

Team Liquid’s CS:GO team wore blood red jerseys in support of the BCA’s blood drive. Source: Team Liquid.

On World Blood Donor Day, Team Liquid and Blood Centers of America launched the Heal for Real campaign to encourage esports fans to donate blood — a crucial initiative to reach the 20- to 34-year-old population that’s severely underrepresented among donors at a time when blood donations are needed more than ever. Team Liquid threw its entire weight behind the campaign, launching limited edition red jerseys for donors and hosting blood donation buses at esports tournaments across the USA. Liquid will continue to host blood donation trucks at their events next year.