By 2 Urban Girls
INGLEWOOD — The city is sparing no expense to celebrate hosting Super Bowl LVI, holding a free three-day music festival in downtown Inglewood Feb. 10-12.
Event organizers expect 30,000 people to congregate along Market Street during the three-day event.
The city hopes to reap millions in revenue directly attached to the NFL’s signature end-of-the-season event.
“When our city welcomed the newly completed SoFi Stadium and YouTube Theater, we were cautiously optimistic to see the projected economic benefits, tax revenues and jobs potential for the community,” Inglewood Mayor James T. Butts said in a statement. “With a potential $52 million stimulus for the total Inglewood economy (purchases, jobs and businesses) for Super Bowl week, this report paints an encouraging portrait of what those economic impacts could look like for all of Inglewood.”
The entire Los Angeles region can expect Super Bowl LVI to generate economic benefits between $234 million and $477 million, including tax revenue ranging between $12 million and $22 million, according to an economic analysis.
The city has yet to release final figures on the cost of the three-day music festival that will be emceed by Inglewood’s own Guy Black, from the Guy Black Show on radio station KJLH.
The event begins Feb. 10 with performances from Poncho Sanchez, and a tribute to Vicente Fernandez.
The Feb. 11 lineup features Chante Moore, Switch, Jon B, ConFunkShun, Castella, and Biscuits and Gravy. The concert will run each night from 6 to 10 p.m.
The Feb. 12 lineup, which runs from noon to 6 p.m., includes Club Nouveau, Lenny Williams, Lakeside, Loose Ends, TeaMarrr, and Tony Toni Tone. Issa Rae will be presented the key to the city during the day.
There will be food vendors on-site, and brick and mortar restaurants along Market Street will be open as well.
“We are very excited to have this event on Market Street, and to be able to showcase our restaurant to the public,” said the staff at Wood BBQ.
Attendees are encouraged to arrive early and either carpool, use RideShare, or public transportation as parking is scarce.
Parking is available along Regent Street, on La Brea Avenue, Hillcrest Boulevard and at the City Hall and library.
Those planning to attend are encouraged to pre-register at https://www.eventbrite.com/e/taste-of-inglewood-big-game-festival-tickets-228938961597.
2 Urban Girls is a freelance reporter for Wave Newspapers who covers the Compton and Inglewood areas. She can be reached at firstname.lastname@example.org.