Wave Wire Services
LOS ANGELES — Compton rapper Kendrick Lamar will headline next year’s Super Bowl halftime show in New Orleans, the NFL announced Sept. 8.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar said in a statement.
Jay-Z and Roc Nation will produce the show.
Lamar, 37, is one of the most influential and critically acclaimed hip-hop artists of the last 15 years, winnng 17 Grammys thus far in his career.
His 2015 album “To Pimp a Butterfly” debuted atop the Billboard chart. His 2017 single “Humble” also topped the charts.
In 2018, he won a Pulitzer Prize for his 2017 album “Damn,” becoming the first non-classical, non-jazz musician to win the prestigious honor.
In 2024, Lamar was featured on Future and Metro Boomin’s “Like That,” which spent three weeks at the top of the Billboard’s Hot 100 chart. His “Not Like Us” also spent two weeks this summer at No. 1.
Lamar also performed during the Feb. 13, 2022 Super Bowl halftime show at SoFi Stadium in Inglewood, appearing with Dr. Dre, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine and ultimately shake the very foundation of hip-hop,” NFL head of music Seth Dudowsky said in a statement. “We’re excited to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable halftime show.”
Super Bowl LIX will be played on Feb. 9, 2025 at the Superdome.