USC, UCLA move to Big 10 shakes up college athletics

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Wave Wire Services

LOS ANGELES — UCLA and USC will both leave the Pac-12 Conference in 2024, announcing last week that they will join the Big Ten Conference in a move that sent shock waves across the world of collegiate athletics.

The shift is a major blow for the so-called “Conference of Champions,” robbing the Pac-12 of its two premiere athletic programs.

“Over the past three years, we have worked hard to ground our university decisions in what is best for our students,” USC President Carol L. Folt said in a statement. “With the Big Ten, we are joining a storied conference that shares our commitment to academic excellence and athletic competitiveness, and we are positioning USC and our student-athletes for long-term success and stability amidst the rapidly evolving sports media and collegiate athletics landscapes. We are delighted to begin this new chapter in 2024.”

UCLA Chancellor Gene Block and Athletics Director Martin Jarmond issued a joint statement saying the move was “guided by what is best for our student-athletes.”

“As the oldest NCAA Division I athletic conference in the United States and with a footprint that will now extend from the Pacific to the Atlantic, Big Ten membership offers Bruins exciting new competitive opportunities and a broader national media platform for our student-athletes to compete and showcase their talents,” they said. “Specifically, this move will enhance Name, Image and Likeness opportunities through greater exposure for our student-athletes and offer new partnerships with entities across the country.

“Entry into the Big Ten will also help ensure that UCLA preserves and maintains all 25 current teams and more than 700 student-athletes in our program,” they said. “Additionally, it means enhanced resources for all of our teams, from academic support to mental health and wellness. And although this move increases travel distances for teams, the resources offered by Big Ten membership may allow for more efficient transportation options. We would also explore scheduling accommodations with the Big Ten that best support our student-athletes’ academic pursuits.”

The leaders of the Big Ten Conference voted June 30 to accept the two schools, effective Aug. 2, 2024.

“Ultimately, the Big Ten is the best home for USC and Trojan athletics as we move into the new world of collegiate sports,” USC Athletic Director Mike Bohn said in a statement. “We are excited that our values align with the league’s member institutions. We also will benefit from the stability and strength of the conference; the athletic caliber of Big Ten institutions; the increased visibility, exposure, and resources the conference will bring our student-athletes and programs; and the ability to expand engagement with our passionate alumni nationwide.”

The move cuts the Pac-12 Conference to 10 teams, pending any future realignment.

“While we are extremely surprised and disappointed by the news coming out of UCLA and USC today, we have a long and storied history in athletics, academics and leadership in supporting student-athletes that we’re confident will continue to thrive and grow into the future,” a statement from the Pac-12 said. “The Pac-12 is home to many of the world’s best universities, athletic programs and alumni, representing one of the most dynamic regions in the United States.

“We’ve long been known as the Conference of Champions, and we’re unwavering in our commitment to extend that title. We will continue to develop new and innovative programs that directly benefit our member institutions, and we look forward to partnering with current and potential members to pioneer the future of college athletics together.”

The announcement rivals the one made last year by Oklahoma and Texas, which announced their departures from the Big 12 Conference in favor of the Southeastern Conference.

Adding USC and UCLA gives the Big Ten a total of 16 teams.

“As the national leader in academics and athletics for over 126 years, the Big Ten Conference has historically evaluated its membership with the collective goal to forward the academic and athletic mission for student-athletes under the umbrella of higher education,” Conference Commissioner Kevin Warren said in a statement. “The unanimous vote today signifies the deep respect and welcoming culture our entire conference has for the University of Southern California, under the leadership of President Carol Folt, and the University of California, Los Angeles, under the leadership of Chancellor Gene Block.

“I am thankful for the collaborative efforts of our campus leadership, athletics directors and Council of Presidents and Chancellors who recognize the changing landscape of college athletics, methodically reviewed each request, and took appropriate action based on our consensus.”

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