Trust to observe Hollywood Sign Day Oct. 31

Wave Staff Report

HOLLYWOOD — The Hollywood Sign Trust will mark the third anniversary of Hollywood Sign Day Oct. 31.

The observance began in 2023, when the Los Angeles City Council unanimously adopted a resolution led by Councilwoman Nithya Raman, whose District 4 includes the Hollywood sign. At the time, the city declared the Hollywood sign was the most well-known monument in the city and the global symbol of the entertainment industry.

The Hollywood Sign Trust remains dedicated to preserving the sign’s historical and cultural significance.

“We are honored to celebrate this third anniversary with the city of Los Angeles and people around the world who share a personal connection to the Hollywood sign,” said Jeff Zarrinnam, chair of the Hollywood Sign Trust. “This has been a historic year for the sign.

“We hosted the launch of the North American FIFA World Cup Trophy Tour, and the sign took center stage in America 250 coverage as a national symbol. Last month, it was illuminated for the first time in four years to celebrate the launch of Universal Studios Hollywood’s ‘Fast & Furious: Hollywood Drift’ roller coaster,” Zarrinnam added. “With the Super Bowl and the Olympics ahead, we look forward to making more history and connecting fans more closely with Hollywood and the sign through our time capsule.”

“Three years in, Hollywood Sign Day has become a chance to celebrate something Angelenos have always known: the sign belongs to all of us,” Raman said in a statement. “This year, as Los Angeles welcomed fans from around the world for the World Cup, the sign was there to greet them, a reminder of a city that dreams big and shows up for one another.

Since 2024, the Hollywood Sign Time Capsule has brought people together to share their stories and connections to the sign from across the globe, along with historic and personal photos and artwork, unique contests, celebrity fan mail, and more across its social media channels. This year, the capsule debuted the Sign-ie Awards, recognizing outstanding appearances by the Hollywood Sign in motion pictures, television programs, reality shows, animated series and other categories.

“For over a century, the Hollywood Sign has been a global icon that invites visitors from around the globe to experience the magic of the world’s entertainment capital,” said Adam Burke, president and CEO of Los Angeles Tourism. “That creativity, innovation, and storytelling infuses every aspect of a trip to our City of Angels, and we invite guests to go deeper to explore the diverse, vibrant neighborhoods that truly offer something for everyone.

“One of the biggest emerging traveler trends is ‘set-jetting,’ allowing movie and television fans to see where some of their favorite productions were filmed,” Burke added.